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The top rated lawn & landscape business scaling group. If you want to GROW your business this is the place to be.
How to build an effective website for your landscaping business First, let’s clear it up: yes, building a website for your landscaping company is practically required to take it to the next level of growth. Here are the reasons why: Customers search your name online....read more
This is a cautionary tale to illustrate some of the most common pitfalls.
There are many different approaches to growing your business.
Digital marketing can be fantastic or terrible depending on your approach.read more
Reviews - ALL"Knowing that they will treat it as if it's their own business""Marketing Secret Weapon"I've been looking for a solid, reputable digital marketing firm for a couple years now. I found Chris, and I haven't had to look any further! I've been working with...read more
Phone call tracking closes the data loop between marketing & advertising –> and sales.
By overlapping our data beyond leads and into sales we can drastically improve closing rates.read more
Retargeting, also known as remarketing, is a powerful way build awareness with your prospects.
For very little cost you can remind your prospects of your quality services throughout their buying cycles.read more
Chris Thacker runs the very successful Mr. Mow It All Corp. in downtown Toronto, Canada. He's grown his company from ~$800k to ~1.5M over the past 2 years. I was lucky enough to get to sit down and interview him. We talked about the unexpected catalyst that got him...read more
LAWN AND LANDSCAPE BUSINESS NAMING GUIDE How to name your business and 8,000+ real business name suggestions. Considerations For Naming Your Brand New Lawn and Landscaping Business Step 1 Write out all the words you can think of to describe your dream lawn and...read more
Sometimes it’s good to get another opinion on how things are going. Luckily these days most of our marketing is tracked in real-time cold hard DATA. It’s really easy to show people too!read more
Intro Solution / Strategy Don't take my word for it Getting Tactical - What to actually do Sign Up - Download the cheat sheet Comments Free Lawn and Landscape Phone Answering GuideAnswer the phone with an authoritative tone.Close more of the clients you want. Phone...read more
(After 14 years experience.) Higher pricingI did what everyone does and didn't believe in my product and priced it low.I was also a chicken.If you haven't already, you need to call your competitors and ask them for their pricing.Set yours in the top 80% and then make...read more
This is a pic of the stoop where I had one of my most harrowing moments. It was one of those things where I was nearly completely out of my skin.I was so scared. Here’s the story: I screwed up. Like really badly. There were a bunch of factors that didn’t make anything...read more
The 5 elements of my secret sauce + a special giveaway at the bottom. I was forced to find a way to get lots of clients without any budget. There are so many marketing channels! Which are the most important? Which work the best? There's an angle, a strategy for each...read more
Lawn Authorities is part community and learning resource, part marketing partner.
Our goal is to help local lawn and landscape businesses create deep positive impact on their communities.
Lawn Authorities is run by Chris Penny.