This is one of the most important parts of the entire system.
This is how we are able to measure exactly how effective our systems are working. We’re able to collect keywords and nuances about your business and adjust our systems accordingly.
For example:
We use a tag for “Service Not Offered”
We track all the calls where the lead is asking for something your company does not provide, and if they hit the right threshold, we will audit the data and then make the required changes.
Story:
One winter before we used this we were driving leads to a company and quite a high rate.
We swamped their office with leads that were not closing.
From our perspective, we were getting qualified leads at a spectacular rate and so were piling them on.
We didn’t have the feedback loop in place to notice a big spike in calls that were not qualifying as leads!
Call tracking has fixed this, and now we operate with more confidence than ever.