[Podcast] Chris Penny on Zoppa Behind the Scenes with Kristian Zoppa
#45: Lawn Authority Chris Penny Discusses Crushing It In The Green Industry
Chris Penny is the founder of Lawn Authorities – a marketing company that specializes in the lawn care niche – and he is the previous owner of a lawn care company that he eventually went on to sell.
In this episode, we discuss his path from originally being a solopreneur, to developing a franchised lawn care company, to closing the franchise and then ultimately selling a very profitable company, to now providing marketing for others in the lawn care industry.
This episode is extremely applicable to anyone in the local service business, and as a lawn care company owner myself, it is exactly what I would want to hear in a podcast. I hope you enjoy!
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About Chris Penny and Lawn Authorities
I've been helping landscape maintenance companies grow their businesses since 2013.
Our fastest growing client has grown from $250k to $1.5m in 3 years using the strategies covered in this website.
Our unique approach to marketing comes from my experience marketing my own lawn care business for 11 years (2005-2016). There are so many unique challenges to growing these kinds of businesses: churn, lowball competitors, attracting the right staff - to name a few. Our systems solve all of these, empowering our clients to grow rapidly with confidence.